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  • Tara Lehman, Get Eventive

Ticketmaster: Nothing Less Than An Eye-Opener

Unless you've been living underground the past year, you know live events can never look the same. Now, the only way we'll succeed in making everyone feel comfortable entering venues is if everyone CO-OPERATES and RESPECTS coronavirus protocols painfully put in place. Venues won't care if you think Covid-19 is a conspiracy theory. They won't care if you feel masks are useless.


Their rules = quenching your thirst for live events.



On that note, I'd like to share a VERY interesting article that, essentially, was the future smacking me in the face.


It is nothing less than an eye-opener for future event attendees:


https://www.billboard.com/articles/business/touring/9481166/ticketmaster-vaccine-check-concerts-plan


It's all about how Ticketmaster pictures the 'new normal'. My jaw dropped as I read this piece, my mind racing to imagine the resources necessary to pull it off, which will include extra security staff to handle upset people at the gates. You know, the people who don't pay attention to the new rules and/or think they are above them. It's a smart move though. Covering their butts insurance-wise is good business never mind showing attendees that they care about their safety. Yet, as someone who just wants to hang out at a concert again, as if this year never happened, I groaned. Not the quiet, held inside kind of groan. The kind where I bury my face in my hands, upset at the world kind of groan.


Here it is in a nutshell, if approved: *Note that these details are sourced from the www.billboard.com article vs. my own research*


- After purchasing a ticket for a concert, fans would need to verify that they have already been vaccinated or test negative for coronavirus approximately 24 to 72 hours prior to the concert. The length of coverage a test would provide would be governed by regional health authorities.


- Once the test was complete, the fan would instruct the lab to deliver the results to their health pass company, like CLEAR or IBM. If the tests were negative, or the fan was vaccinated, the health pass company would verify the attendee's COVID-19 status to Ticketmaster, which would then issue the fan the credentials needed to access the event.


- The goal is for fans to take care of vaccines and testing prior to the concert and not show up hoping to be tested onsite.


- Ticketmaster would not store or have access to fans' medical records and would only receive verification of whether a fan is cleared to attend an event on a given date.



Now, I'm unsure if they're aiming to enforce this in both the United States and Canada, however that's irrelevant when it comes to my reason in writing this. My point is that technology is now at the front of the event line-up - no pun intended - and if you haven't wrapped your head around that yet, you should. If you can't agree with what the venue/ticketing agency/artist is asking you to do, then watch the show from your living room, eating popcorn or your favourite snack of choice. As the article says:


"...innovation married with consistent implementation will provide a framework to get the live sports and event industry back to work."


Heck, I had to get my temperature checked just to visit my dentist, so what do you think? Would you be willing to provide your health information if that's what it took to watch your favourite band, comedian or hockey team?


Personally, since entertainment is great for our mental health, I think that regardless of any inconvenience, once I was through the gates I'd find it worthwhile because it meant I was out living my life again.


I hope you take a moment to read the full article. Find it here


Need help with your own event? I offer complimentary calls, so reach out to me when you're ready:

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Take care out there,


Tara Lehman

Event Consultant, Certified Virtual Event Coordinator and Amazon Best-Seller

E-Mail Me


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